The Science of Performance

What is Thaxa?

THAXA® is an innovative executive coaching firm based in Seattle, WA. The firm leverages the best ideas from performance science to help its clients focus their strategy, execution and mental state as they pursue ambitious goals.

Who runs THAXA?

The founder and managing director of THAXA is Carla Fowler MD PhD.

Who are THAXA’s clients?

THAXA works with leaders in a wide range of fields. Current clients include tech entrepreneurs, scientific innovators, non-profit directors, professional service firm leaders and Fortune 500 executives.

What is performance science?

Performance science is the intersection of cutting-edge research in the fields of strategy, productivity and psychology.

What does a typical engagement look like?

All client engagements are built around personalized 1-on-1 sessions with THAXA’s Managing Director, Carla Fowler, MD PhD. Each engagement begins with an in-depth strategic planning session (THAXA PLAN) followed by monthly coaching sessions (THAXA COACH).

How do I get more information?

You can contact THAXA at:

“Carla has done an exceptional job of breaking down the alchemy of outstanding performance. She’s distilled very deep research in the science of top performance into questions and exercises intrinsically designed to accelerate – focus on a few, top priorities, mapping out strategic approach and identifying concrete next steps. After the THAXA session, I had a much better ability to step back and understand the big picture, as well as being more effective in each day.”

– Stephanie Saad Cuthbertson, Senior Product Manager Lead, Google