The Science of Performance

What is Thaxa?

THAXA® is an innovative executive coaching firm based in Seattle, WA. The firm leverages the best ideas from performance science to help its clients focus their strategy, execution and mental state as they pursue ambitious goals.

Who runs THAXA?

The Founder and Managing Director of THAXA is Carla Fowler, MD PhD. A Seattle native, Dr. Fowler graduated from Brown University magna cum laude, earned her MD PhD at the University of Washington, and completed her internship in general surgery at Stanford University. She returned to Seattle in 2012 to found THAXA and pursue her passion for advancing the science of human performance. Since inception, THAXA’s unique approach to individualized coaching has attracted a devoted client base of dozens of executives at firms ranging from large technology companies to agile startups to innovative non-profits. Outside of THAXA, Dr. Fowler is active in the community as an angel investor via Alliance of Angels and Keiretsu Forum and as a member of Seattle Rotary, Social Venture Partners & Washington Women’s Foundation.

Who are THAXA’s clients?

THAXA works with leaders in a wide range of fields. Current clients include tech entrepreneurs, scientific innovators, non-profit directors, professional service firm leaders and Fortune 500 executives.

What is performance science?

Performance science is the intersection of cutting-edge research in the fields of strategy, productivity and psychology.

What does a typical engagement look like?

All client engagements are built around personalized 1-on-1 sessions with THAXA’s Managing Director, Carla Fowler, MD PhD. Each engagement begins with a half-day, one-on-one consulting collaboration (either THAXA VISION or THAXA PLAN session) designed to jumpstart the work so clients can build momentum quickly. This is typically followed by ongoing coaching sessions (THAXA COACH) to maximize clients’ progress towards their vision or goal.

How do I get more information?

You can contact THAXA at:

“Carla has done an exceptional job of breaking down the alchemy of outstanding performance. She’s distilled very deep research in the science of top performance into questions and exercises intrinsically designed to accelerate – focus on a few, top priorities, mapping out strategic approach and identifying concrete next steps. After the THAXA session, I had a much better ability to step back and understand the big picture, as well as being more effective in each day.”

– Stephanie Saad Cuthbertson, Senior Director, Android